Case Study
OxyGeneo
Driving Demand Through Science-Led Storytelling Built OxyGeneo into Canada’s #1 spa facial—combining science-led storytelling, broadcast exposure, and expert authority to drive demand and revenue.

15
National TV Segments
133M+
Media Impressions
87%
Increase in OxyGeneo sales to spas
The Objective
To demonstrate the cutting-edge science and innovation behind OxyGeneo to make it Canada's #1 facial, garnering interest from spas and spa clients.
Strategy
- Translated the science behind OxyGeneo—including the Bohr effect—into clear, compelling media and influencer storytelling
- Secured top-tier media and influencer experiences through curated 1:1 treatments at leading spas across Canada
- Executed a national broadcast strategy, positioning OxyGeneo’s expert as a go-to authority through live demos, education, and audience giveaways
Results
- Delivered 133M+ media impressions
- Secured 15 national TV segments, including The Marilyn Denis Show and Cityline—bringing the treatment to mass audiences through trusted platforms.
- Reinforced brand authority through top-tier coverage in outlets including Chatelaine, HELLO! Canada, and more.
- Established OxyGeneo as Canada’s #1 spa facial by combining scientific credibility with high-impact visibility—driving an 87% increase in sales to spa partners.
Client Perspectives
Testimonials
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