Canadian Health Food Association (CHFA)
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To position CHFA and its member brands as the leading voices in Canada’s natural, health, and wellness industries by amplifying thought leadership, showcasing product innovation and generating year-round coverage, not awareness across national media, influencers and industry stakeholders.
- Launched with high-impact PR support for CHFA’s Toronto and Vancouver trade shows, driving strong media and influencer attendance
- Expanded into a year-round media relations program focused on thought leadership, expert commentary, and trend positioning
- Built and nurtured one-on-one relationships with top-tier media and CHFA industry experts through targeted desksides—leading to CHFA spokespeople being regularly quoted in North American press
- Created the CHFA Wellness Influencer Squad, a recurring program spotlighting member brands through curated seasonal campaigns
- Facilitated media and influencer engagement through on-site activations, meet-and-greets, and curated brand experiences
- Conceptualized and executed intimate events to deepen relationships with key media and creators
- Developed a comprehensive crisis communications plan and delivered media and crisis training for CHFA’s Board and leadership team
- Established CHFA as a leading authority in Canada’s health and wellness space, with consistent national and North American media coverage across top-tier outlets.
- Positioned CHFA’s executives and experts as trusted voices—regularly featured in trend stories, expert commentary, and product roundups.
- Strengthened CHFA’s role as a key connector between media, influencers, and Canada’s natural products industry—driving ongoing visibility for both the organization and its members.
- Elevated CHFA’s organizational readiness through a comprehensive crisis communications plan and media-trained leadership—ensuring confidence and consistency in high-stakes moments.
- As a result of this sustained impact, Duet was appointed as CHFA’s first-ever Agency of Record.
Testimonials
"Jennifer and her team understand how to secure coverage in top-tier media outlets with stories that stick, develop creative concepts for special events, and craft strategic campaigns aligned with sales and business objectives. It’s all about relationships, and Duet has them."
We are very happy and fortunate to work with Duet PR. This dynamic team has helped Wet n Wild become more successful in securing coverage on TV, print and digitally by providing our fans information at the right time for our new product launches and continued brand momentum. Duet PR has helped to identify opportunities for Wet n Wild and continuously offers suggestions to help our brand grow within the industry.
“Duet’s incredible connections and market insight have contributed to growing awareness for our events, plus a substantial number of media impressions: 12.8 million for our 2019 Brunch Fest, 16 million for our 2019 Taco Fest, and 29 million for our 2019 Pizza Fest. They’ve also provided us with on-site counsel and interview prep support, which has helped us gain more traction from our media appearances.”
“Jennifer and her team put a remarkable level of care into understanding our products and our complicated industry. The media coverage and influencer partnerships we landed thanks to Duet resulted in funding interest, product awards, speaking engagements, and support for our expansion into new markets, including Vancouver, LA, and NYC. Duet’s become an indispensable part of our team.”
"We’ve partnered with Duet PR agency since 2022 for two separate properties in two very different markets, and they’ve been fantastic every step of the way. The team is collaborative, creative, and genuinely invested in our success. They have a rare talent for taking our most ambitious (and sometimes crazy) ideas and turning them into fully realized and executed strategies. From big-picture thinking to excellent execution, they consistently go above and beyond. Truly a pleasure to work with."
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