Cerebelly
To drive brand awareness for American baby food brand Cerebelly’s introduction to the Canadian market with a focus on positioning the founder, Dr. Purzner, as a thought leader in children’s developmental brain health.
- Executed a targeted launch strategy combining embargoed media outreach, press release distribution, and tailored pitching
- Coordinated a high-impact Toronto broadcast tour to introduce Dr. Purzner to national audiences
- Seeded product with top-tier health, parenting, and lifestyle media and influencers to drive early awareness and trust
- Secured 169 media placements across top-tier Canadian outlets, generating over 50 million impressions and establishing strong national awareness at launch.
- Positioned Dr. Purzner as a credible, in-demand expert—featured across major broadcast segments including BNN Bloomberg, CTV Your Morning, and Global News.
- Achieved 100% positive media sentiment, reinforcing brand trust and credibility during market entry.
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Testimonials
"Jennifer and her team understand how to secure coverage in top-tier media outlets with stories that stick, develop creative concepts for special events, and craft strategic campaigns aligned with sales and business objectives. It’s all about relationships, and Duet has them."
We are very happy and fortunate to work with Duet PR. This dynamic team has helped Wet n Wild become more successful in securing coverage on TV, print and digitally by providing our fans information at the right time for our new product launches and continued brand momentum. Duet PR has helped to identify opportunities for Wet n Wild and continuously offers suggestions to help our brand grow within the industry.
“Duet’s incredible connections and market insight have contributed to growing awareness for our events, plus a substantial number of media impressions: 12.8 million for our 2019 Brunch Fest, 16 million for our 2019 Taco Fest, and 29 million for our 2019 Pizza Fest. They’ve also provided us with on-site counsel and interview prep support, which has helped us gain more traction from our media appearances.”
“Jennifer and her team put a remarkable level of care into understanding our products and our complicated industry. The media coverage and influencer partnerships we landed thanks to Duet resulted in funding interest, product awards, speaking engagements, and support for our expansion into new markets, including Vancouver, LA, and NYC. Duet’s become an indispensable part of our team.”
"We’ve partnered with Duet PR agency since 2022 for two separate properties in two very different markets, and they’ve been fantastic every step of the way. The team is collaborative, creative, and genuinely invested in our success. They have a rare talent for taking our most ambitious (and sometimes crazy) ideas and turning them into fully realized and executed strategies. From big-picture thinking to excellent execution, they consistently go above and beyond. Truly a pleasure to work with."
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