Kimpton Saint George Hotel
The Opportunity
Position Kimpton Saint George as a must-visit destination in Canada while driving both awareness and revenue in a competitive hospitality market.
The Approach
- Executed a strategic, always-on PR and digital program to build brand credibility in Canada
- Hosted top-tier media and influencers through curated stays to generate high-impact coverage
- Developed a social strategy that captured the hotel’s distinct personality and Toronto edge
- Built brand partnerships and unique events to deepen local relevance and cultural connection
The Impact
- Secured 380+ media placements across top-tier local, national, and international outlets, establishing Kimpton Saint George as a leading lifestyle hotel in Canada.
- Significant increases in occupancy, a 200% rise in average nightly rates, and over 100M media impressions—cementing the hotel’s position as a standout in the market.
- Developed and executed a quarterly strategy to establish a positive reputation for Kimpton in the Canadian market.
- Hosted Canadian media and influencers through curated one-night stays to introduce the Kimpton brand to new Canadian audiences.
- Designed a customized social media plan to propel Kimpton’s digital presence, reflecting its unmatched guest experience and authentic Toronto vibe.
- Fostered partnerships and events with Canadian brands to connect with the local community and create fresh PR opportunities.
Garnered over 380 media hits in top-tier local, national, and international print, online, radio, and television outlets, bringing awareness of the brand’s presence in Canada to both Canadian and international travelers, while uniquely positioning the hotel as an indie cool-luxury property. This has led to increased occupancy and average nightly room rates, organic media impressions 101M+ organic social impressions* 8.75M+, and a 200% Increased average nightly room rate.
*owned social + influencer impressions.
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Testimonials
"Jennifer and her team understand how to secure coverage in top-tier media outlets with stories that stick, develop creative concepts for special events, and craft strategic campaigns aligned with sales and business objectives. It’s all about relationships, and Duet has them."
We are very happy and fortunate to work with Duet PR. This dynamic team has helped Wet n Wild become more successful in securing coverage on TV, print and digitally by providing our fans information at the right time for our new product launches and continued brand momentum. Duet PR has helped to identify opportunities for Wet n Wild and continuously offers suggestions to help our brand grow within the industry.
“Duet’s incredible connections and market insight have contributed to growing awareness for our events, plus a substantial number of media impressions: 12.8 million for our 2019 Brunch Fest, 16 million for our 2019 Taco Fest, and 29 million for our 2019 Pizza Fest. They’ve also provided us with on-site counsel and interview prep support, which has helped us gain more traction from our media appearances.”
“Jennifer and her team put a remarkable level of care into understanding our products and our complicated industry. The media coverage and influencer partnerships we landed thanks to Duet resulted in funding interest, product awards, speaking engagements, and support for our expansion into new markets, including Vancouver, LA, and NYC. Duet’s become an indispensable part of our team.”
"We’ve partnered with Duet PR agency since 2022 for two separate properties in two very different markets, and they’ve been fantastic every step of the way. The team is collaborative, creative, and genuinely invested in our success. They have a rare talent for taking our most ambitious (and sometimes crazy) ideas and turning them into fully realized and executed strategies. From big-picture thinking to excellent execution, they consistently go above and beyond. Truly a pleasure to work with."
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