Azores Tourism Board & Azores Airlines
Azores Airlines (the first airline to serve the Portuguese Azores islands) and the Azores Tourism Association hired Duet to secure positive press coverage and generate awareness about the islands and its incredible yet mostly unknown offerings within the Canadian market, to ultimately boost tourism coming from Canada.
- Editorial Content: Created engaging content ideas, such as “5 Reasons the Azores Should Be on Your Bucket List,” and organized bespoke press trips for feature articles.
- Cultural Events: hosted Toronto and Montreal events featuring a Portuguese chef and Port wine producers to showcase the Azores’ culture and cuisine.
- The airline and tourism board’s social media presence skyrocketed with tens of thousands of new followers and fan engagement at an all-time high.
- Additional weekly flights from Toronto to Ponta Delgada scheduled since the start of the campaign.
- The airline records a traffic increase of 26% in the last year at Azorean airports.
- Feature articles in all major Canadian newspapers including a front page article in The Toronto Star and the cover of The Globe and Mail’s Style Advisor
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Testimonials
"Jennifer and her team understand how to secure coverage in top-tier media outlets with stories that stick, develop creative concepts for special events, and craft strategic campaigns aligned with sales and business objectives. It’s all about relationships, and Duet has them."
We are very happy and fortunate to work with Duet PR. This dynamic team has helped Wet n Wild become more successful in securing coverage on TV, print and digitally by providing our fans information at the right time for our new product launches and continued brand momentum. Duet PR has helped to identify opportunities for Wet n Wild and continuously offers suggestions to help our brand grow within the industry.
“Duet’s incredible connections and market insight have contributed to growing awareness for our events, plus a substantial number of media impressions: 12.8 million for our 2019 Brunch Fest, 16 million for our 2019 Taco Fest, and 29 million for our 2019 Pizza Fest. They’ve also provided us with on-site counsel and interview prep support, which has helped us gain more traction from our media appearances.”
“Jennifer and her team put a remarkable level of care into understanding our products and our complicated industry. The media coverage and influencer partnerships we landed thanks to Duet resulted in funding interest, product awards, speaking engagements, and support for our expansion into new markets, including Vancouver, LA, and NYC. Duet’s become an indispensable part of our team.”
"We’ve partnered with Duet PR agency since 2022 for two separate properties in two very different markets, and they’ve been fantastic every step of the way. The team is collaborative, creative, and genuinely invested in our success. They have a rare talent for taking our most ambitious (and sometimes crazy) ideas and turning them into fully realized and executed strategies. From big-picture thinking to excellent execution, they consistently go above and beyond. Truly a pleasure to work with."
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