Algenist
To launch Algenist’s latest product innovation, Green Microalgae Retinol+ Regenerating Serum, to the Canadian market and support brand awareness and green science education.
- Developed a targeted launch strategy positioning Algenist’s Retinol+ as a breakthrough in gentle, science-driven skincare
- Secured top-tier media coverage through strategic pitching focused on clinical results, ingredient innovation, and differentiation in a crowded retinol market
- Designed and executed a creative influencer and media seeding program to drive product trial, education, and organic buzz
- Solidified relationships with key Canadian media and influencers across beauty, skincare, and lifestyle
- Generated over 100 media placements and 24M+ impressions, re-establishing Algenist’s presence in the Canadian market.
- Drove strong influencer engagement and social visibility, with 673K+ organic impressions across targeted beauty and lifestyle audiences.
- Successfully supported retail momentum at Sephora Canada, positioning Retinol+ as a standout innovation within the category.
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Testimonials
"Jennifer and her team understand how to secure coverage in top-tier media outlets with stories that stick, develop creative concepts for special events, and craft strategic campaigns aligned with sales and business objectives. It’s all about relationships, and Duet has them."
We are very happy and fortunate to work with Duet PR. This dynamic team has helped Wet n Wild become more successful in securing coverage on TV, print and digitally by providing our fans information at the right time for our new product launches and continued brand momentum. Duet PR has helped to identify opportunities for Wet n Wild and continuously offers suggestions to help our brand grow within the industry.
“Duet’s incredible connections and market insight have contributed to growing awareness for our events, plus a substantial number of media impressions: 12.8 million for our 2019 Brunch Fest, 16 million for our 2019 Taco Fest, and 29 million for our 2019 Pizza Fest. They’ve also provided us with on-site counsel and interview prep support, which has helped us gain more traction from our media appearances.”
“Jennifer and her team put a remarkable level of care into understanding our products and our complicated industry. The media coverage and influencer partnerships we landed thanks to Duet resulted in funding interest, product awards, speaking engagements, and support for our expansion into new markets, including Vancouver, LA, and NYC. Duet’s become an indispensable part of our team.”
"We’ve partnered with Duet PR agency since 2022 for two separate properties in two very different markets, and they’ve been fantastic every step of the way. The team is collaborative, creative, and genuinely invested in our success. They have a rare talent for taking our most ambitious (and sometimes crazy) ideas and turning them into fully realized and executed strategies. From big-picture thinking to excellent execution, they consistently go above and beyond. Truly a pleasure to work with."
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